NARRATIVE CONSULTING


01 UGG GOLDENCUSH

Script writing and narrative supervision for the UGG GOLDENCUSH promotional video.

Production kidzfrmnowhere. / GENZONE Inc.
Directed by  Yuan

2024
Narrative Consultant




02 OPPO AMBUSH

Script writing and narrative supervision for the OPPO x AMBUSH promotional video.

Production kidzfrmnowhere. / GENZONE Inc.
Directed by  Yuan
2023
Narrative Consultant




03 GENTLE MONSTER

Script writing and narrative supervision for Gentle Monster’s 2024 OPTICAL COLLECTION promotional video.

Production kidzfrmnowhere. / GENZONE Inc.
Directed by  Yuan
2023
Narrative Consultant




04 ANY1CHOCO

Translation and English copywriting for ANY1CHOCO’s company website, copywriting, product text and in-store text.
2024
Translation and Copywriting



05 FOR EARTH FOR US  

Creative direction, concept development and narrative consultant for creative agency Gas As Interface’s sustainability project team.

Team lead on:

Collaboration Tote Bag with BRING
Community Changemaker Stories

2020 - 2022
Creative Direction, Narrative Consultant





06 SOGO SEIBU x LILY KONG “Choices for the Future Campaign”

Coordinated UK-based artist Lily Kong for Sogo Seibu’s “Choices for the Future” Campaign. Working closely with the brand and marketing team at Sogo Seibu, I helped hone the communication message and creative direction for the campaign.

2021
Communication Strategy, Artist Coordination



i call myself a fickle writer to celebrate creativity that is emotional and unencumbered by industry speak and career-obsessiveness.